KIWI FRUIT

Despite a degree in fashion management from UIW and 9+ years in digital marketing as an expert in how to grow your small business online, I’m still known to many by my childhood nickname of Kiwi. My real person name is Kyra Zander and my real person passion is helping small businesses succeed!

Wanna know a secret though? Kiwis aren’t even my favorite fruit.

As a design inspiration and smoothie addition, sure, but you won't catch me taking a direct bite off those hairy lil creeps. In order to really enjoy them, you need to strategize by cutting through the exterior and scooping out the delicious treat - much like how you need to develop a strong strategy before jumping in with your small businesses' website and branding!

And with that, you can add ‘Illustrative Metaphor’ to the things I like to use kiwis for.

My favorite treat of all is seeing a local business grow from a twinkle in someone’s eye to a full blown success. From watching my mom run her own floral design company out of my childhood home to becoming a part of the business community in Olmos Park, mom & pop shops are my absolute jam. I started Kiwi Online Marketing as a way to stir my love for curating internet content into the mix to create a delicious blend.